I just finished reading the Richard Branson Autobiography, in which he tells about his life until a couple years ago. It goes through his childhood, when he started his first business, signing the Rolling Stones to his record label and the big battle for his Airline. It is written very well, keeping the reader's attention the entire time. His life was a very adventurous one, so that helps as well. I'm sure some parts have been edited to sound better in the book, but just take what you want.
His main concept is that if a business idea sounds fun, if it will produce healthy competition in the market and if the consequences of it failing are not dire, then it is worth investing in. He also goes with a 'screw it, let's do it' attitude that results in business ideas and principles that are different than most big businesses, resulting (with hard work), in its success.
This is a must read for anyone with an entrepreneurial mind. He goes over his ideas for different businesses and the reader can make their own ideas from that. I found that it inspired creative ideas throughout the entire book.
Check it out on Amazon here: amazon.ca
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